Who
About
I'm Sam. I design B2B products: the kind with enterprise clients, compliance edges, and logic that has to hold up under real use, not just look good in a prototype.
ResumeSamriddhi Srivastava, one page
Two products.
Two very different audiences.
Right now I work at Jupiter Meta Labs, across two products: an AI-powered research builder used by internal and enterprise teams, and a consumer survey app used by people who've never touched a research tool in their life.
Designing for both means balancing power for experienced teams with clarity for first-time users.
A background in making things make sense.
- 2021 – 2025
Chitkara University
Bachelor's in UX/UI Design
- 9.18 CGPA
- Winning team, Brainathon Design Challenge (BlinkX)
- 2024 – 2025
Fashion manufacturing, Gurugram
ERP tooling for factory floors and sales teams
- TNA Mobile Activity Cards
- Scalable ERP Filters
- Bulk Actions in Sales Orders
- Jobwork Completion Form
- Table Component
- Price Variation in SO and PO
- Now
Jupiter Meta Labs
Two products, two very different audiences
What I do
I design for the moment a system has to make a decision: show this, skip that, redirect here.
Not screens. Behavior.
Recent problems solved.
Each with the number it moved, and where there's one, the case study behind it.
- 01100%adoption, 3 factoriesTNA Mobile Activity CardsA dense desktop dashboard turned into a decision-first mobile tool for floor workers with no desktop.Read the case
- 0280%less retrieval time, at mostScalable ERP FiltersA scalable, modular filtering system for the whole ERP.Read the case
- 0380%fewer repetitive errorsBulk Actions in Sales OrdersWorkflows for bulk actions on the sales order page.
- 0450%fewer manual errors · 30% faster approvalsJobwork Completion FormOne form in place of paper and Excel.Read the case
- 05Logicin chat, not a rule builderHerculesRouting for an AI survey builder: branching and skip conditions as conversational chips.Read the case